Cookie policy
What are cookies?
Cookies are small text files stored on your device when you visit a website. They do different jobs: some are essential for the site to work, others help us understand how people use it, and some support our marketing.
This page explains which cookies we use and why.
How we use cookies
We use a small number of cookies on this site. Some are set by us directly. Others are set by third-party tools we use, like Google Analytics, Microsoft Clarity, and LinkedIn.
We only load non-essential cookies once you've given your consent.
Types of cookies we use
Necessary
These cookies are required for the site to function. They cannot be switched off. They store no personally identifiable information.
| Cookie | Duration | What it does |
|---|---|---|
| __cf_bm | 1 hour | Set by Cloudflare to support bot management and site security. |
| cookieyes-* | 1 year | Stores your cookie preferences so we don't ask again on every visit. |
Functional
These cookies support additional features on the site.
| Cookie | Duration | What it does |
|---|---|---|
| li_gc | 6 months | Set by LinkedIn to store your consent preferences for their non-essential cookies. |
Analytics
These cookies help us understand how people use the site, including which pages are visited most and where people come from. The data is anonymous.
| Cookie | Duration | What it does |
|---|---|---|
| _ga | 1 year 1 month | Set by Google Analytics to track visits and sessions. Stores data anonymously using a randomly generated identifier. |
| _ga_* | 1 year 1 month | Set by Google Analytics to store and count page views. |
| _clck | 1 year | Set by Microsoft Clarity to store your browser's Clarity user ID and settings for this site, so we can link your visits together. |
| _clsk | 1 day | Set by Microsoft Clarity to group your page views into a single session recording. |
| SM | Session | Set by Microsoft Clarity to sync your identifier across Microsoft domains. |
| MR | 7 days | Set by Bing to collect analytics data, as part of our use of Microsoft Clarity. |
Performance
Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors
| Cookie | Duration | What it does |
|---|---|---|
| SRM_B | 1 year 24 days | Set by Microsoft as part of our use of Microsoft Clarity, to identify visitors for Microsoft's advertising network. |
Advertisement
These cookies support our LinkedIn advertising. They help us understand how our ads perform and which audiences we're reaching.
| Cookie | Duration | What it does |
|---|---|---|
| bcookie | 1 year | Set by LinkedIn to recognise your browser via share buttons and ad tags. |
| lidc | 1 day | Set by LinkedIn to support data centre routing. |
| MUID | 1 year 24 days | Set by Microsoft as part of Microsoft Clarity's tracking script, used to recognise your browser across Microsoft sites. |
| ANONCHK | 10 minutes | Set by Microsoft as part of Microsoft Clarity's tracking script, used for session verification. |
Managing your preferences
You can update your cookie preferences at any time by clicking the "Consent preferences" button at the bottom of this page.
You can also manage or delete cookies directly through your browser. Here's how to do that in the most common browsers:
If you use a different browser, check its support documentation for instructions.






